Foundations of SEO for Healthcare

If you’ve ever looked online for “how to do SEO for a private clinic”, you’ll have noticed there’s a ton of confusing and overwhelming information; but it doesn’t have to be this way!

In this video I’m going to break down the six main steps you need to take in order to successfully promote your private clinic in search engines like Google, Yahoo and Bing. By the end you’ll have a basic working knowledge of what goes into an SEO campaign for your private clinic. Each of these elements factor into SEO but trying to implement them without any prior experience in a way that is going to get you results is an almost impossible task. It’s like taking a bunch of ingredients, throwing them on the table and expecting you to run a restaurant.

Because I’ve been doing this for so long with so much success I’ve been able to boil it down into six key fundamental areas of SEO specifically targeted to the healthcare sector.

That’s why I made this video outlining the six key areas to focus on to drive patients and customers to your site.

They are:

On Site Optimisation (think your own website )

Off Site Optimisation (think relationships with other #healthcare businesses )

Content Marketing (think blogging and becoming an authority / “thought leader” )

Local SEO (think showing up in the maps listings when someone searches for your clinic )

Technical SEO (think nerd stuff )

Conversion Rate Optimisation (CRO) and User Experience (UX) (think bookings, consultations, sales and enquiries ()

Does this sound like a bunch of gibberish? Don’t worry, I’ll be unpacking each of these in future videos and blog posts.

You can sign-up for notifications of future videos showing how to do SEO for healthcare or subscribe to my SEO Healthcare Videos at Youtube channel

Geoff Meakin

Owner of Healthcare-seo.co.uk and Specialist Healthcare SEO Consultant.

Geoff has worked in SEO since 2014 and specialised in the private healthcare sector since that time. He has a long history of excellent results for healthcare clients. Geoff has appeared in well known online publications, podcasts and shows including the Ahrefs blog, WordStream, The Independent Practitioner Today, The Write Clinic, Medical Writer Magazines, Doctors Club, SEO Signals Lab and more.

Prior to working in SEO Geoff worked in surgical theatres as an Operating Department Practitioner in both the NHS and private sector in the South East. This gave him first hand experience with specialties including anaeshetics, orthopaedics, general, breast, gynaecology, urology, ENT, plastics and ophthalmics

You can connect with Geoff on LinkedIn