Google Guaranteed – Coming to UK Clinics Soon? Date: 11th May 2022 What is the “Google Guarantee”? Google Guaranteed is a consumer protection guarantee, offered on selected services in specific industries. Offered at Google’s discretion, the guarantee is available in the UK subject to certain restrictions. The Google Guarantee badge looks like a green circle …
What is SEO for private clinics? SEO stands for Search Engine Optimisation. Applied to private clinics this involves a number of activities including on site optimisation (adjusting the text and images on your site), off site optimisation (link building and publicity), content marketing (blogging), local business optimisation and technical optimisation so search engines can …
Date: 5th May 2022 GMC’s New Draft Good Medical Practice Guidance Applies to Web Pages and Social Media Posts The GMC has published a summary of the key changes proposed to its Good Medical Practice Guidance. These are the first proposed alterations to the guidance since 2013 and the proposed changes regarding communication will apply …
How can medical websites, private hospitals and clinics build their YouTube channel? Here at Healthcare SEO, we focus on organic search engine traffic like Google and Bing but did you know that YouTube is actually the second largest search engine? It’s for this reason that private hospitals, clinics and medical sites may want to leverage …
How Health and Medical Companies Can Build A YouTube Channel Read More »
A website with no visitors isn’t really a website at all. Today we’re going to break down how private clinics and hospitals can get their first 1000 visitors with SEO and content marketing. How many visitors are you getting a month? Are you getting 1,000 visitors, 10,000, 200, 100, 0? There’s no wrong answer. And …
The Government’s response to the independent inquiry into rogue surgeon Ian Paterson has some big ramifications for independent hospitals and clinics. The Government has accepted nine of the proposals. Here we outline how private healthcare hospitals, clinics and consultants can adapt their websites in line with these recommendations. Although the general public may not be aware …
Paterson Inquiry: How Private Hospitals and Clinics Can Adapt Their Websites Read More »
With hundreds of factors in Google’s algorithm wouldn’t it be great if you could rank your private clinic or hospital higher on Google without learning each and every single one of those factors? If you’re like most clinic owners or marketing managers you’re probably overwhelmed and don’t have lots of time to invest, so it’s …
Get More Traffic to Your Private Clinic or Hospital with These 5 Weekly Activities Read More »
When you’re thinking about SEO for your healthcare site, it’s important to consider whether your landing pages suck. What’s a landing page, I hear you ask? Well, technically, a landing page can be any page that a visitor to your site first enters on. If you think about it, you don’t always go straight into …
Private clinics that want to improve their online marketing need to care about backlinks. Period. Why? Because search engines like Google and Bing use backlinks to signal authority and relevance. Yes, search engines can understand the content of a website much better now, but backlinks still play a huge part in the Google algorithm. But …
Finding the easiest healthcare links quickly and easily Read More »
If you’ve been creating content for your private clinic’s website, you may have noticed that, often this content will increase in popularity over three to six months. This is great but eventually the topic becomes stale or there are new resources and research available. The topic may have altered (for example, everything changed during the …