Date: 20th June 2022 Introduction So you’ve decided to go ahead with enlisting the help of an SEO specialist or digital marketing agency: but if the workings of SEO or digital marketing are unfamiliar to you, how do you know which are the best questions to ask? Digital marketing success can often be tricky to …
Private clinics: 20 Questions to ask your potential SEO / digital marketing agency Read More »
If you run a private clinic, you will be aware of the many benefits that private healthcare can bring to your patients. Often this will even lead to repeat visits and recommendations to family and friends. But how well does your website demonstrate these benefits? Geoff Meakin of SEO healthcare company, Healthcare SEO, outlines the …
Is your clinic’s website meeting the main priorities for patients going private? Read More »
You know the cliche – a retired man or woman sits in front of a computer and barely understands how to switch it on – let alone how to use it for shopping, booking appointments or making video calls. It is often assumed that this generation think that Tweeting is something that happens in their …
How to optimise your clinic’s website to better target and engage older patients Read More »
Date: 23rd May 2022 The COVID-19 pandemic has firmly propelled the healthcare industry into the digital world. Pre-COVID, only 20% of GP practices had adopted digital technology for patient consultations. During the pandemic, this proportion increased to a massive 76.5%. But for private clinics, the embracing of video technology doesn’t need to end there. As …
A secret way to get your clinic more visibility? Short videos! Read More »
What are Google’s new online mental health assessment tools? People commonly check on Google Search to research medical conditions that they suspect they (or someone they know) may have. In response to this, Google has launched a range of self-assessment tools that are designed to appear whenever a user in the US searches for mental …
Google launches new online mental health assessment tools Read More »
Full Transcript Today, we at Healthcare SEO thought that we’d have a look at Spire Healthcare’s blog and articles to see what they’re writing and look at how your private clinic can use SEO and benefit from a similar approach. Don’t forget, if you want to get a free video review of your site, just …
Google Guaranteed – Coming to UK Clinics Soon? Date: 11th May 2022 What is the “Google Guarantee”? Google Guaranteed is a consumer protection guarantee, offered on selected services in specific industries. Offered at Google’s discretion, the guarantee is available in the UK subject to certain restrictions. The Google Guarantee badge looks like a green circle …
What is SEO for private clinics? SEO stands for Search Engine Optimisation. Applied to private clinics this involves a number of activities including on site optimisation (adjusting the text and images on your site), off site optimisation (link building and publicity), content marketing (blogging), local business optimisation and technical optimisation so search engines can …
Date: 5th May 2022 GMC’s New Draft Good Medical Practice Guidance Applies to Web Pages and Social Media Posts The GMC has published a summary of the key changes proposed to its Good Medical Practice Guidance. These are the first proposed alterations to the guidance since 2013 and the proposed changes regarding communication will apply …
How can medical websites, private hospitals and clinics build their YouTube channel? Here at Healthcare SEO, we focus on organic search engine traffic like Google and Bing but did you know that YouTube is actually the second largest search engine? It’s for this reason that private hospitals, clinics and medical sites may want to leverage …
How Health and Medical Companies Can Build A YouTube Channel Read More »