How we helped a private clinic dominate the Oxfordshire region for ADHD and autism assessments, turning an invisible service into the local market leader.
Oxford CBT was failing to attract enquiries for private neurodevelopmental assessments, leaving the service unable to reach its growth targets.
Service targets weren't being met because individuals simply couldn't find the assessment pages.
Failing to rank for "ADHD assessment Oxford" and the regional queries patients were actually searching.
The clinic was unsure where to begin their digital marketing journey, or what to prioritise first.
A total lack of tracking meant they had no idea what was working and what wasn't.
Creating a high-ranking foundation for private assessment services.
Optimised pages to meet Google's rigorous "Your Money, Your Life" standards for health content.
Built dedicated landing pages for ADHD and autism that directly address regional patient intent.
Answering patient questions to build trust before the first click.
Identified 48 key healthcare concerns and questions ideal patients were searching for.
Produced high-quality articles that established the clinic as the local authority in neurodevelopment.
Ensuring patients find the path to assessment clear and stress-free.
Used heatmap tracking to identify friction points in the booking process for vulnerable users.
Refined call-to-action buttons and forms to help users move seamlessly towards an enquiry.
Significant growth across every key performance indicator, and revenue you can model for your own clinic.
Pre-strategy vs. post-strategy comparison
Patient acquisition ROI, average assessment value: £650
Estimated monthly revenue gain
Modelled on roughly 30 additional monthly enquiries, estimated from the 1,381% organic traffic growth. Drag the slider to match your own assessment value.
In a short space of time Healthcare SEO have more than doubled the traffic to our site, and we've managed to climb to page 1 and 2 of Google for specific search terms.
Tom MurfittClinical Director & Founder, Oxford CBTWe specialise in SEO for neurodivergence and assessment clinics. Book a free strategy call and we'll show you exactly where your growth is hiding.