How we helped a gut-health clinic dominate search for patients seeking help with IBS and chronic gut conditions, turning a content-rich but invisible site into a national market leader.
Despite having significant content, IBS Clinics were invisible for the searches that mattered, hampered by previous agency misalignment and a lack of clear strategy.
Previous agencies failed to understand the nuances of gut-health clinical offerings.
No accurate measurement of how users were arriving, or which channels actually drove bookings.
The clinic lacked a clear direction for increasing patient enquiries and sustained growth.
Significant website pages existed but weren't optimised to be discovered in search.
Mapping the patient journey from symptom search to consultation.
Isolating the specific phrases and emotional triggers gut-health patients use in private search.
Planned site-design improvements, technical SEO fixes and a content marketing calendar.
Turning strategy into measurable online visibility.
Edited existing pages and created new content that pre-empted patients' clinical questions.
Journalist outreach resulted in clinic expertise being featured in mainstream national media.
Doubling down on high-converting data patterns.
Regular clinical data reviews to identify further opportunities for conversion improvement.
Continuously refined content clusters to ensure traffic growth converted to high-value leads.
Significant, compounding growth across every key performance indicator.
Pre-strategy vs. post-strategy comparison
Headline outcomes
Total overall revenue growth attributed to the SEO strategy.
Critical gut-health terms escalated from obscurity to page 1 and 2 of Google.
Monthly organic visitors, a transformative surge in qualified patient traffic.
The results are that my phone rings, test-kit sales have tripled in the past nine months, and I have many new clients. I am delighted.
Tracey RandellOwner & Director, IBS ClinicsWe specialise in SEO for gut-health and functional-medicine clinics. Book a free strategy call and we'll show you exactly where your growth is hiding.